To connect your store to Google Analytics, go to Account > Settings > Connections and warehouses. At the bottom of the page, click "New connection", then click "Google Analytics".

On the next page, click "Connect" at the bottom of the page.

You will then be prompted to log into Google (if not already logged in) and allow access to Inventory Planner. Click "Allow".

You will be redirected back to Inventory Planner, where you'll be asked to give the integration a name and select your Google Analytics profile (or view), which defines what data Inventory Planner will pull through. Once you've configured your data, save your changes.

Connecting your Inventory Planner account to Google Analytics will bring in page view and conversation rate information. The last six months will be pulled by default for new connections.

You can add page views and conversion rates as columns in the Replenishment, Overstock, Inventory KPIs and Compare warehouses reports:

The Google Analytics metrics also influence labels in the Overstock section.