Connecting to Google Analytics
To connect your store to Google Analytics, click on Account > Settings and view the Connection page. From there, click on 'Connect to Google Analytics'.
If you don't see the 'Connect to Google Analytics' button, check to see if your account is already connected. Click on the Sync button at the top of the page. If you are connected to Google Analytics, you'll see a section to run a Google Analytics sync and the time since the last sync.
Where Google Analytics information shows in Inventory Planner
Connecting your Inventory Planner account to Google Analytics will bring in page view and conversation rate information. You can add those as columns.
They also contribute to labels in the Overstock section.