Once you've generated your forecast, you'll have a good idea of what items will be overstocked at the end of your planning period. This article will discuss some options for dealing with those items, allowing you to free up cash which could be used elsewhere in the business
Selling overstocked items in bulk
One option for dealing with overstocked items is to sell them in bulk. Selling in bulk helps you to shift items faster.
However, if you're selling in bulk, it's important to ensure you're not overwhelming your customers with too much choice.
For example, if you're offering a 5-pack, a 10-pack, a 25-pack, a 50-pack and a 100-pack, your customers may find it harder to choose between them and could end up not purchasing anything.
Offering fewer options makes the choice easier, and could even lead to customers buying more from you than they would have with more choices.
Bundling overstocked items with top sellers
If you're a brand that focuses on quality over quantity, discounting your items may not be a sustainable strategy.
Another strategy could be to bundle your overstocked items with hot sellers. Upselling in this way adds to the value of what your customers are getting, instead of undercutting the true value of your products.