Connecting to Google Analytics
To connect your store to Google Analytics, click on Account > Settings and view the Connection page. From there, click on 'Connect to Google Analytics'.
Where Google Analytics information shows in Inventory Planner
Connecting your Inventory Planner account to Google Analytics will bring in page view and conversation rate information. The last 6 months will be pulled by default for new connections.
You can add these as columns:
They also contribute to labels in the Overstock section.